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Launched on 1 September 2010 as Sarthak TV, Zee Sarthak is the leading Odia TV channel by viewership. Zee acquired Sarthak TV in July 2015[1] and rebranded it to Zee Sarthak on 15 October 2017 along with the rest of its television network.[2]

Unlike most other regional (i.e., non-Hindi and non-English) entertainment channels of the Zee network, Zee Sarthak does not carry either the name of the state of Odisha nor the language (Odia) in its name. (However, sister channel Zee Kalinga News was renamed to Zee Odisha in December 2018.)

Sarthak TV

2010–2017

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Zee Sarthak

2017–present

Sarthaktv new


Though the channel is not yet available in HD, an HD version is rumoured to be launched in 2019, making Zee Sarthak the first Odia-language channel with an HD feed.

References

  1. https://www.business-standard.com/article/companies/zee-acquires-sarthak-tv-in-rs-115-cr-all-cash-deal-115071501007_1.html
  2. https://dreamdth.com/threads/sarthak-tv-rebranded-as-zee-sarthak.103587/