Yum! Brands

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Tricon logo

Tricon was created in 1997 when PepsiCo spun off their restaurant business into a separate company. The name was a combination of the words "three" and "icon", as three restaurant chains that made up the company (KFC, Pizza Hut and Taco Bell) were considered icons. Note the speech bubble reading "Yum!". This may have been a coincidence that Tricon would change their name to Yum! in 2002.

Yum! Brands


Yum! logo old

With the acquisition of Long John Silver's and A&W Restaurants in 1997, the company changed its name to Yum! Brands, Inc. YUM had long been the company's ticker symbol on the New York Stock Exchange.


Yum! logo 2002

The font in the logo was altered slightly after a while.

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