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The "Walking Fingers" logo was created by Henry Alexander, a well known New England artist. In 1962 he designed the "walking fingers" logo and within a year it became the national trademark for their yellow pages.

1962-

SmallLogo

See also Yellow Pages Indonesia

1997–

300px-Yellow Pages logo.svg

Current

Yellow Pages Group (YPG) logo

Yellowpageslogo2-resized-600
Yellowpageslogo
Yp lgt s rgb pos
Index

Logo used in South Africa distributed by Trudon. yellowpages.co.za






Logo used in the USA. yellowpages.com




Logo used in Canada yellowpages.ca



Index1

Logo used in Australia yellowpages.com.au









Yell Logo 2016

Logo used in United Kingdom since 2016. Under the name Yell (Company). yell.com




In some countries, the familiar "walking fingers" logo is not protected as a trademark and may be used by anyone. This logo is used in varying forms by almost every yellow pages publisher; however, there are companies that use it to imitate mainstream publishers. In Belgium, the Republic of Ireland, Israel and the Netherlands the directory, although using the yellow pages logo, is called "Golden Pages".