Yahoo Logo 1994 Yahoo-1995 Yahoo logo 1995-2013 Yahoo-Logo-Black-and-White
1994–January 1995 January–March 1995 March 1995–2013 2013–present


1994–January 1995

Yahoo Logo 1994

Yahoo's first logo was simply black text in Times New Roman font. This logo is short-lived and was later changed.


January–March 1995


March 1995–2013

Yahoo logo 1995-2013

In 1995, the logo became a simple wordmark without graphics, and would create the familiar logo that has been in existence since.

By June 2002, the logo was slightly changed, with new black shadows on the text, replacing the older gray color. This logo was introduced to Yahoo! Japan one year later, and is still being used today, with a slight moderation in 2013 (see below).

Then later, a purple version of the 1995 logo was first appeared on the headquarters and on Yahoo! Messenger, but it wouldn't come into full effect in November 12, 2009 when the site received a revamp, entirely removing the old red color from 1995. The slogan used at that time was "It's Y!ou". It is still used on some portals. As of 2013, this is now being used as a secondary logo.

2013 (30 days of change)

From August 7 to September 4, Yahoo! was cycling through 30 different logos, with the finalized logo expected to launch on September 5.[1]



On September 5, 2013, Yahoo! premiered an entirely new logo. This was a finalized logo after 30 days of changing its logo. This logo is now used on all Yahoo! products, except Yahoo! Japan.

In January 2017, Yahoo! sold the majority of its core business to US telco Verizon. This move follows in a series of security breaches in the previous year where roughly one billion accounts were compromised.

In Summer 2017, AOL and Yahoo!'s Verizon-owned assets will be merged into Oath. Following the merger, the remainder of Yahoo! was rebranded as Altaba, focusing as an investment company.

External links