First logo was simply black text in Times New Roman font.
1995–2009 / 1997–2013 (East Asia)
This logo first appeared on the headquarters and on Yahoo! Messenger, but it wouldn't come into full effect until May 2009 when the site received a revamp. The slogan used at that time was "It's Y!ou". It is still used on some portals. As of 2013, this is new being used as a secondary logo.
From August 7 to September 4, Yahoo! was cycling through 30 different logos, with the finalized logo expected to launch on September 5.
On September 5, 2013 at 4.00 a.m. UTC., Yahoo! premiered an entirely new logo. This was a finalized logo after 30 days of changing its logo.