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Contents

Yahoo Logo 1994 Yahoo-1995 M5v2 Yahoo! 1995 logo Yahoo Logo Yahoo!
1994–1995 1995 1996–2002 2002–2009 2009–2013 2013–present


Yahoo

1994–1995

Yahoo Logo 1994

First logo was simply black text in Times New Roman font. It was later changed.

Yahoo!

1995

Yahoo-1995

1995

Yahoo logo 1995 symbol

1996–2013

Yahoo! 1996 (Print)

1996–2009

Yahoo! 1995 logo

On January 1, 1996, the logo became a simple wordmark without graphics, and would create the familiar logo that has been in existence since.

In June 2002, the logo was slightly changed, with new black shadows on the text, replacing the older gray color. This logo was introduced to Yahoo! Japan one year later, and is still being used today, with a slight moderation in 2013 (see below).

2009–2013

Yahoo Logo

This logo first appeared on the headquarters and on Yahoo! Messenger, but it wouldn't come into full effect in November 12, 2009 when the site received a revamp, entirely removing the old red color from 1996. The slogan used at that time was "It's Y!ou". It is still used on some portals. As of 2013, this is now being used as a secondary logo.

2013 (30 days of change)

From August 7 to September 4, Yahoo! was cycling through 30 different logos, with the finalized logo expected to launch on September 5.[1]

2013–present

Yahoo!

On September 5, 2013, Yahoo! premiered an entirely new logo. This was a finalized logo after 30 days of changing its logo. This logo is now used on all Yahoo! products, except Yahoo! Japan.

In January 2017, Yahoo! sold the majority of its core business to US telco Verizon. This move follows in a series of security breaches in the previous year where roughly one billion accounts were compromised.

In Summer 2017, AOL and Yahoo!'s Verizon-owned assets will be merged into Oath. Following the merger, the remainder of Yahoo! was rebranded as Altaba, focusing as an investment company.

External links