There was no graphical logo, only the 'Yahoo' wordmark written in the default Times New Roman font.
On January 1, 1996, the logo became a simple wordmark without graphics, and would create the familiar logo that has been in existence since.
In June 2002, the logo was slightly changed, with new black shadows on the text, replacing the older gray color. This logo was introduced to Yahoo! Japan one year later, and is still being used today, with a slight moderation in 2013 (see below).
The purple logo first appeared in 1995 and was on the headquarters as well as on certain Yahoo products over the years such as Yahoo! Messenger, but it would not come into full effect in November 12, 2009, when the site received a revamp, entirely removing the old red color from 1996. The slogan used at the time was "It's Y!ou".
From August 7 to September 4, Yahoo! was cycling through 30 different logos, with the finalized logo expected to launch on September 5.
On September 5, 2013, Yahoo! premiered an entirely new logo. This was a finalized logo after 30 days of changing its logo. This logo is now used on all Yahoo! products, except Yahoo! Japan.
In January 2017, Yahoo! sold the majority of its core business to US telco Verizon. This move follows in a series of security breaches in the previous year where roughly one billion accounts were compromised.
In Summer 2017, AOL and Yahoo!'s Verizon-owned assets will be merged into Oath (currently Verizon Media). Following the merger, the remainder of Yahoo! was rebranded as Altaba, focusing as an investment company.
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