First logo was simply black text in Times New Roman font. It was later changed.
In 1996 the logo became a simple wordmark without graphics, and would create the familiar logo that has been in existence since.
In June 2002, the logo was slightly changed, with new black shadows on the text, replacing the older gray color. This logo was introduced to Yahoo! Japan one year later, and is still being used today, with a slight moderation in 2013 (see below).
This logo first appeared on the headquarters and on Yahoo! Messenger, but it wouldn't come into full effect in November 12, 2009 when the site received a revamp, entirely removing the old red color from 1996. The slogan used at that time was "It's Y!ou". It is still used on some portals. As of 2013, this is now being used as a secondary logo.
2013 (30 days of change)
From August 7 to September 4, Yahoo! was cycling through 30 different logos, with the finalized logo expected to launch on September 5.
On September 5, 2013, Yahoo! premiered an entirely new logo. This was a finalized logo after 30 days of changing its logo. This logo is now used on all Yahoo! products, except Yahoo! Japan.
In January 2017, Yahoo! sold the majority of its core business to US telco Verizon. This move follows in a series of security breaches in the previous year where roughly one billion accounts were compromised.
| Fixed-line telecommunications:|
| Successor Companies: Altaba | Oath
Flickr | Kelkoo | Right Media | Rockmelt | Tumblr | Safe Finder | Yahoo! Answers | Yahoo! Finance | Yahoo! Maps | Yahoo! Mail | Yahoo! Movies | Yahoo! Music | Yahoo! News | Yahoo! Sports | Yahoo! Music Jukebox | Yahoo! Time Capsule | Yahoo! Messenger | Yahoo! Search | Yahoo! View
Defunct: AltaVista | Yahoo! Games | Yahoo! Axis | Yahoo! Browser Plus | Citizen Sports | Yahoo! WebPlayer | FoxyTunes | Yahoo! RSS Alerts | Yahoo! Neighbors Beta | Yahoo! Stars India | Yahoo! Downloads Beta | Yahoo! Local API | Yahoo! Term Extraction API | Upcoming | Yahoo! Deals | Yahoo! SMS Alerts | Yahoo! Kids | Yahoo! Message Boards | Yahoo! Clues Beta | Yahoo! Avatars | Yahoo! App Search | Yahoo! Sports IQ | Yahoo! Updates API | Yahoo! GeoCities |
Pending acquisition by Verizon.