Yahoo Logo 1994 Yahoo-1995 Yahoo logo 1995 symbol Yahoo! 1995 logo Yahoo Logo Yahoo!
1994–1995 1995 1995–1996 1996–2009 2009–2013 2013–present


Yahoo Logo 1994




Yahoo logo 1995 symbol


Yahoo! 1995 logo

On January 1, 1996, the logo became a simple wordmark without graphics, and would create the familiar logo that has been in existence since.

In June 2002, the logo was slightly changed, with new black shadows on the text, replacing the older gray color. This logo was introduced to Yahoo! Japan one year later, and is still being used today, with a slight moderation in 2013 (see below).


Yahoo Logo

This logo first appeared on the headquarters and on Yahoo! Messenger in 1995, but it would not come into full effect in November 12, 2009, when the site received a revamp, entirely removing the old red color from 1996. The slogan used at the time was "It's Y!ou".

2013 (pre-launch)

From August 7 to September 4, Yahoo! was cycling through 30 different logos, with the finalized logo expected to launch on September 5.[1]



On September 5, 2013, Yahoo! premiered an entirely new logo. This was a finalized logo after 30 days of changing its logo. This logo is now used on all Yahoo! products, except Yahoo! Japan.

In January 2017, Yahoo! sold the majority of its core business to US telco Verizon. This move follows in a series of security breaches in the previous year where roughly one billion accounts were compromised.

In Summer 2017, AOL and Yahoo!'s Verizon-owned assets will be merged into Oath. Following the merger, the remainder of Yahoo! was rebranded as Altaba, focusing as an investment company.

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