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Contents
1906-1938	1938-1948	1948-1949	1949-1957	1957-1961	1961-1963
1963-1968	1968-1994	1994-2008, 1994-present	2002-2004	2004-2008	2008-

Haloid

1906-1938

1938-1948

Xerox (first era)

1948-1949

1949-1957

Haloid Xerox

1957-1960

Xerox (second era)

1960-1963

In 1960, the company dropped Haloid from its name and became Xerox. The wordmark was designed by Lippincott.

1963-1968

1968-1971

In 1968, the logo was straightened up by Tom Geismar of Chermayeff & Geismar.

1971-2008 (official use), 1971-present

In 1971 the text became red

1994-2002 (official use), 1994-present

2002-2008

2008-

On January 7, 2008, Xerox unveiled a completely overhauled corporate identity, after 40 years of relatively minor changes. The new logo consists of the name of the company in lowercase with a red sphere which has two lines ("connectors") that cross to form an "X". The rebrand was created with Interbrand.

• Xerox press release
• Interbrand press release