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Xerox

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1937 Haloid Logo xerox 1954 Combined Haloid Xerox Logo 1949 Xerox Logo 1954 Combined Haloid Xeroxa Logo
1906–1938 1938–1948 1948–1949 1949–1957
 
Haloid Xerox Xerox Corporation 1961 Xerox Logo Xerox Logo 2008
1957–1960 1960–1968 1968–2008 2008–present

Haloid

1906–1938

1937 Haloid Logo xerox
1937 The Haloid Company Logo xerox

1938–1948

1954 Combined Haloid Xerox Logo

Haloid Xerox

1948–1949

1949 Xerox Logo

1949–1957

1954 Combined Haloid Xeroxa Logo

Haloid Xerox

1957–1960

Haloid Xerox

Xerox

1960–1968

Xerox Corporation 1961

In 1960, the company dropped Haloid from its name and became Xerox. The wordmark was designed by Lippincott.

1963 Xerox Logo

1968–2008

Xerox Logo

In 1968, the logo was straightened up by Tom Geismar of Chermayeff & Geismar.

1994–2002

Xerox logo 1994
1994 Xerox Corporate Signature Logo

2002–2008

2001 Xerox Corporate Signature Logo

2008–present

Xerox Logo 2008

On January 7, 2008, Xerox unveiled a completely overhauled corporate identity, after 40 years of relatively minor changes. The new logo consists of the name of the company in lowercase with a red sphere which has two lines ("connectors") that cross to form an "X". The rebrand was created with Interbrand.

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