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1969–1971

Wendys1969
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The drawing in the logo is a stylized portrait of chain founder Dave Thomas' daughter Melinda-Lou "Wendy" Thomas. This is the first logo that was only used for the first restaurant.

1971–1975

Wendys1970
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Second logo, similar to the first one, but added the slogan "Quality Is Our Recipe". Introduced after opening the second restaurant, which introduced the drive-thru pick-up window.

1975–1978

Wendys1976
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In 1975, Wendy was re-drawn for the first time with flat colors and the font for the tagline "Old Fashioned Hamburgers" was modified. The swirls became detached from the portrait of Wendy (but still remained attached for use on façades). However, signage still displayed the illustration from the first two logos.


1978–1982

Wendys1978
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In 1978, the logo was given a yellow background for the outside and a red beveled rectangle was given for the inside. The words "Old Fashioned" became re-aligned into the center. It is still used at a small number of locations, regardless of design updates.

1982–2013

Wendy's logo

The fifth and longest-lived Wendy's logo debuted in late 1983 in the United States and expanded into Canada in 1984.

2007–2013

Wendyslogo2007

The shorthand logo without the "Old Fashioned Hamburgers" tagline, used as the secondary logo.

2013–present

Wendy's

An entirely new logo featuring a redrawn Wendy and a new script wordmark was unveiled in October 2012 and was fully introduced in 2013.

External links