Kinney National Company
Warner Communications Inc. was created in 1972 when Kinney National Company was split up due to a financial scandal over its parking operations and changed its name to reflect its ownership of Warner Bros.
This logo was created by Saul Bass. It is a stylized W and was eventually adopted by many of its sudsibiaries.
Warner Communications created a joint venture with American Express (Warner-Amex Satellite Entertainment Company), which owned Nickelodeon, VH1, MTV and The Movie Channel, all of which now make up the foundation of Viacom.