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In 2015, Walkers launched a campaign allowing consumers to vote for one of five different flavours to return permanently. Marmite was brought back permanently from the start to publicise the campaign (see Walkers Classic) with a similar packet design to the competition flavours (changed to the standard design towards the end of the campaign). Beef & Onion won the vote on the 6th November 2015 and went on sale on the 23rd November.