W (UK TV channel)

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Watch logo original Watch logo 2 Watch logo 2010 Watch logo 2012 white W (UKTV)
Pre-launch 2008-2010 2010-2012 2012–2016 2016–present



Watch logo original


Watch logo 2

Watch was launched on 7 October 2008. The launch was part of a major revamp of UKTV's channels. The channel's identity was created by Red Bee Media.


Watch logo 2010

Watch was revamped on 23 September 2010 with a new look and the tagline "Watch… together". The rebrand was done by Harriman Steel.



Watch logo 2012 white

A new logo was revealed on 23 January 2012, to be launched on 13 February 2012, but only the promos, DOG and ECP changed on that date. the complete launch was moved to 9 March 2012. The rebrand was done by DixonBaxi.




On 15 January 2016, UKTV announced that it would overhaul Watch on 15 February, introducing a new brand – W – with a slate of original peak-time dramas, documentaries and lifestyle programming. W will also air a same day repeat of BBC One's EastEnders, effectively replacing the current BBC Three repeat when that channel moves online.[5]

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