On July 24, 1995, the station changed its call letters from WGPR to WWJ-TV after its newly-made sister radio station, which CBS has owned since 1989. The station was branded on-air as Detroit's 62 CBS after CBS acquired the station.
In 2002, WWJ-TV rebranded itself as simply CBS Detroit thereby dropping its analog channel number in the process due to the fact of being the only CBS O&O station operating one of the highest analog channel numbers in existence. Similar "(NETWORK) (CITY)" branding conventions were already in use at the time by two other UHF major network owned-and-operated stations: Chicago station WFLD and Philadelphia station WTXF-TV, both owned-and-operated stations of Fox (and ironically two of WJBK's sister stations).
On January 7, 2008, the station dropped its "CBS Detroit" moniker and rebranded using its call letters on-air, putting in line with its CBS O&O sister stations WBZ-TV, KDKA-TV, WCCO-TV, WJZ-TV, KUTV and KPIX.
In late 2009, the "CBS Detroit" moniker was reinstated on a secondary basis replacing the slogan introduced in the 2008 rebranding, "Driven by Detroit".
6:00 A.M. open of First Forecast Mornings, a morning newscast produced in partnership with the Detroit Free Press. The program debuted in 2009, but was since cancelled in 2012.
On March 15, 2012, WWJ-TV rebranded itself as CBS 62, after a ten-year absence from using the channel 62 allocation for on-air branding use, putting the station in line with most of CBS' other owned-and-operated stations (except the four other CBS O&O's which continue to use their call letters as their on-air branding) and also to avoid confusion with former sister station WWJ-AM.
In 2013, WWJ added a blue box around its CBS 62 logo and also placed the call sign in Myriad Pro below the logo. This logo resembles that of Minneapolis-St. Paul-based sister station WCCO-TV, though the station still goes by the name CBS 62.
On September 12, 2016, WWJ-TV dropped the blue box surrounding the logo (and the call sign under it) in favor of the 2012–2013 logo, only this time, the CBS eye is silver and the channel number is in gold, the same look has already been adopted by the other CBS O&Os.