WVTV adopted the "Super 18" brand as it became a "Superstation," having launched on cable systems throughout Wisconsin. It also also used the tagline "Wisconsin's Superstation" at the start of the launch, but kept the "Super 18" branding until 1998.
Starting in 1987, "Super 18 Sports" was the WVTV's branding for its broadcasts of Milwaukee Bucks and Milwaukee Brewers games, and it's local sports-themed programs such as The Bowling Game.
1Owned by Tennessee Broadcasting. Sinclair (SBGI) is seeking an FCC "failing station" waiver to purchase this station. 2Nominally owned by Cunningham Broadcasting and operated by SBGI under a local marketing agreement (LMA). However, trusts belonging to members of SBGI's founding Smith family control almost all of Cunningham's stock. 3Operated by Nexstar Media Group under an LMA. 4Owned by Second Generation Ltd. and managed by SBGI. SBGI is seeking an FCC "failing station" waiver to purchase the station's license. 5Owned by Manhan Media and managed by Sinclair. 6Owned by Howard Stirk Holdings, operated by Sinclair under an LMA. 7Owned by Mercury Broadcasting Company and operated by Sinclair. 8Owned by Deerfield Media and operated by Sinclair under an LMA. 9Owned by South Sound Broadcasting, but operated by Sinclair under an LMA. 10Owned by Roderts Media, but operated by Sinclair. 11Owned by Mitts Telecasting and operated by Sinclair. 12Owned by GOCOM Media and operated by Sinclair. 13Owned by Waitt Broadcasting, but operated by Sinclair under an SSA. 14Owned by Granite Broadcasting Corporation and operated by Sinclair through a JSA and SSA. 15Owned by New Age Media and operated by Sinclair under an MSA. 16Owned by MPS Media, but operated by New Age Media under an LMA. 17Co-owned with Metro-Goldwyn-Mayer.