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1953–1955 1955–1958 1958–1959 1959–196? 196?–1963 1963–1966
1953–1955 1955–1958 1958–1959 1959–196? 196?–1963 1963–1966
1966–1971 1971–1978 1978–1987 1987 1987–1997 1997–1999
1966–1971 1971–1978 1978–1987 1987 1987–1997 1997–1999
1999–2003 2003–2006 2006–2016; 2017–present 2016–2017
1999–2003 2003–2006 2006–2016; 2017–present 2016–2017

WOKY-TV[]

1953–1955[]

WOKY-TV Milwaukee WI 1953

WVTV launched in Fall 1953 as WOKY-TV, taking its call sign from radio sister station WOKY.

WXIX-TV[]

1955–1958[]

WXIX CBS Judy Marks web (1)

WOKY-TV would be purchased by CBS in late 1954, and by February 1955 would become Milwaukee's CBS affiliate under a new call sign, WXIX-TV.

1958–1959[]

WXIX-TV Milwaukee WI 1958

WXIX-TV would relocate to channel 18 in 1958.

1959-196?[]

WXIX-TV Milwaukee WI 1959

In 1959, CBS would sell WXIX-TV and move its programming to a VHF station with a stronger reach (the previously independent WITI). WXIX-TV would be off the air for a brief period, returning as an independent station later in 1959.

196?-1963[]

Wxix1861

WUHF-TV[]

1963–1966[]

WUHF-TV Milwaukee WI 1963

With another ownership change in 1963, WXIX-TV would become WUHF-TV. While the new call sign was a nod to the station's UHF dial status, incorporating a daschund's silhouette in the logo served as a visual play on a dog's bark ("woof" = WUHF).

WVTV[]

1966–1971[]

WVTV Original logo web

WUHF-TV would be sold again in 1966, this time to WKY Television System, which would eventually become Gaylord Broadcasting (it's known as Ryman Hospitality Properties today). With the sale, the station would change call signs again, to the present-day WVTV.

1971–1978[]

WVTV 1970s

1978–1987[]

WVTV - 1978

Although WVTV was the strongest independent station at the time, the station declined to affiliate with the then-upstart Fox network on October 9, 1986; the affiliation instead went to WCGV-TV on March 15, 1987.

1987[]

WVTV 1987 old

WVTV adopted the "Super 18" brand as it became a "Superstation," having launched on cable systems throughout Wisconsin. It also also used the tagline "Wisconsin's Superstation" at the start of the launch, but kept the "Super 18" branding until 1998. Note the separated circle parts of the '8' here.

1987–1997[]

Super 18 WVTV 1989

The two circle parts of the '8' logo were connected.

1997–1999[]

WVTV1997

1999–2003[]

120px-WVTV-TV Logo 1999-2003

2003–2006[]

120px-WVTV TV Logo

2006–2016; 2017–present[]

2016–2017[]

WVTV 2016 Logo

In January 2016, WVTV adopted a new station logo, and with it resurrected the "Super 18" moniker the station used between 1987 and 1998.


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