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This page only shows primary logo variants.
For other related logos and images, see:
1949–1953 1953–1958 1958–1963 1963–1966 1966–1969 1969–1975
1949–1953 1953–1958 1958–1963 1963–1966 1966–1969 1969–1975
1976–1979 1979–1980 1980–1981 1981–1985 1985–1986 1986–1987
1976–1979 1979–1980 1980–1981 1981–1985 1985–1986 1986–1987
1987–1988 1988–1990 1990–1991 1991–1995 1995–1996 1996–1998
1987–1988 1988–1990 1990–1991 1991–1995 1995–1996 1996–1998
1998–2005 2005–2007 2007–2010 2010–2014 2014–2015 2015–present
1998–2005 2005–2007 2007–2010 2010–2014 2014–2015 2015–present

WAFM-TV[]

1949–1953[]

Wafm slide

Originally signed on the air as WAFM-TV, a primary CBS and secondary ABC affiliate on VHF channel 13, owned by The Voice of Alabama, Inc., along with radio stations WAPI (1070 AM), and WAFM (then at 93.3, now WJOX-FM at 94.5 FM).

WABT[]

1953–1958[]

WABT - 1953

In July 1953, The Birmingham News bought the Voice of Alabama and changed the station's call letters to WABT (for "Alabama's Best in Television"). The following year on July 4, 1954, WABT traded primary network affiliations with WBRC-TV (channel 6) and joined NBC; however it retained a secondary affiliation with ABC as did WBRC-TV, which took over the CBS affiliation as its then-new owners, Storer Broadcasting, had a strong relationship with the network (the company's founder and chairman, George B. Storer, was a member of the board of directors at CBS). Newhouse Newspapers (now Advance Publications) purchased channel 13 in 1956.

WAPI-TV[]

1958–1963[]

13 truck 50s

The station changed its call letters again in 1958 to WAPI-TV (for Alabama Polytechnic Institute [now known as Auburn University], which owned WAPI radio from 1925 to 1932) to match its sister AM radio station; WAFM-FM adopted the WAPI calls at the same time, and received FCC permission to move its frequency to 94.5 FM.

1963–1966[]

Wapi13 64logo sm

1966–1969[]

Wapi1366

1969–1975[]

Wapi13 69-73logo

1976–1979[]

Wapi13 1979

1979–1980[]

WAPI-TV (1979)

WVTM-TV[]

1980–1995[]

WVTM1980

1980–1981[]

WVTM-TV 13 (1983) (1)

Newhouse exited the broadcasting industry in the early 1980s to focus exclusively on its newspaper holdings. In 1979, the company sold its television stations, including WAPI-TV, to the Los Angeles-based Times Mirror Company; the WAPI radio stations were sold to Dittman Broadcasting. Following the completion of the sale, the station, due to an FCC rule in place at the time that stated that TV and radio stations in the same market, but with different ownership had to have differing call letters, changed its call letters to WVTM-TV (for Vulcan Times-Mirror; the "V" referencing both the cast-iron statue in Vulcan Statue as well as its location atop Red Mountain at Vulcan Park, where WVTM's transmitter tower was located) on March 28, 1980. The typeface used for this logo is a modified form of Microgramma.

1981–1985[]

WVTM-TV 13 (1984)

1985–1986[]

WVTM85a

1986–1987[]

WVTM-TV's Channel 13 video ID from May 1987

1987–1988[]

WVTM-TV NBC 13 (1987)

1988–1990[]

WVTM-TV's Channel 13's Sky 13 video id from 1988

1990–1991[]

WVTM-TV 13 Birmingham 1990

1991–1995[]

WVTM Alabama's 13

1995–1996[]

WVTM 1

1996–1998[]

WVTM 96 to 98

In 1996, NBC acquired WVTM and its former sister station KNSD from New World Communications, while acquiring The Outlet Company’s stations, making channel 13 an owned-and-operated station.

1998–present[]

WVTM Helvetica Black 13

1998–2007[]

WVTM 1998-2007
1998–2005[]
Logo-nbc-13
2005–2007[]
WVTM NBC 13 logo

During this logo run, WVTM-TV was sold to Media General along with sister stations WJAR in Providence, WCMH-TV in Columbus, and WNCN in Goldsboro, North Carolina in April 2006; Media General's purchase of all four stations was finalized on June 26, 2006.

2007–2010[]

WVTM 2
Designer:  Media General
Typography:  Verdana
Launched:  2007

This logo was introduced after NBC sold channel 13 and its smaller-market stations to Media General.

2010–2014[]

WVTM

In August 2010, WVTM discontinued the network-centered “NBC 13” moniker after 15 years, and reinstated the 1991-1995 “Alabama's 13” branding.

2014–2015[]

WVTM 3
Designer:  John Christopher Burns
Typography:  Franklin Gothic Extra Condensed ("Alabama's")
Helvetica (13)
Launched:  2014

2015–present[]

WVTM logo
Designer:  Hearst Television
Typography:  Effra (wordmark)
Helvetica (13)
Launched:  March 13, 2015

On March 13, 2015, as part of Hearst Television’s acquisition and the adoption of the standardized "Diagrid" graphics package, "Alabama's 13" changed its branding to the current "WVTM 13".

External links[]


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