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WUPA started off in 1980 as WVEU, a station which aired music videos. The station took the on-air name VEU, which can slightly be seen in the above logo.
WVEU became a UPN affiliate upon the network's launch on January 15, 1995. The station then adopted the name UPN 69. In the summer of that year after the station's owners, Ellis Communications sold WVEU to Viacom's Paramount Stations Group in exchange for KSLA-TV in Shreveport, Louisiana, the station changed its callsign to WUPA for UPN Atlanta.
In 2002, UPN unveiled a new logo and WUPA introduced this new identity which eschewed the channel number in favor of UPN Atlanta.
In 2006, UPN and The WB were merged to form The CW. WUPA joined The CW despite the presence of a Tribune-owned WB affiliate, WATL. Tribune had agreed to sign their WB affiliates to The CW, except in Atlanta and Seattle where Viacom/CBS had strong UPN O&Os.
The channel number returned to the station's identity in 2008, after a six-year absence.