This colorful logo debuted in the late 1960s, and was used until December 31, 1975. It is interesting to observe that the CBS eye is no longer a part of the graphic; this was the result of an edict from CBS to separate the non-O&O CBS station's news from being confused with the CBS network news operations. This 'unbranding' lasted for many years until competition from cable and satellite made CBS and the other networks urge affiliates to reincorporate the network ID into local promotion and news.
1975–1978
1976 was America's Bicentennial. In honor of the year, 'Big 13' becomes the 'Original 13.'
1978–1989
1989–1997
On December 12, 1994, WTVT switched affiliations from CBS to Fox, sending CBS programming to WTSP.
WTVT was the first station to use a logo in this style. From December 2005 until February 2006, this logo was only used on the station's 11PM newscast, Fox 13 NewsEdge.
TV stations serving West Central Florida, including the greater Tampa Bay Area
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