In 1986, WTKR changed redesigned it logo to have the number "3" behind 3 stripes colored white, red, and blue, which coincide with it's new campaign "Discover the Land of the 3". The logo was modified in 1990, but removed the campaign altogether.
On February 6, 1992, WTKR dropped the "News 3" branding used since 1974 in favor of "Eyewitness News". At the same time, WTKR began using this logo in place of the version used since late 1986.
In 1994, WTKR took on a more simple logo. The newscast were renamed to "TV3 News" and incorporated flashy graphic. The new design was a total failure, and WTKR lost ratings as of result.