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For decades, WSAU/WSAW's mascot was Sir Seven, a "knight in shining armor" designed by Sid Kyler, the station's graphic designer; Kyler drew inspiration from the castle-like design of the Plumer Mansion, the station's original home.
1These stations (except for WQCW) broadcast these networks on their digital subchannels. 2Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 3Owned by Schurz Communications, Gray operates KSPR through a SSA. 4Owned by Entravision Communications, Gray operates KDCU through a JSA.