For decades, WSAU/WSAW's mascot was Sir Seven, a "knight in shining armor" designed by Sid Kyler, the station's graphic designer; Kyler drew inspiration from the castle-like design of the Plumer Mansion, the station's original home.
1These stations (except for WQCW) broadcast these networks on their digital subchannels. 2Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 3Owned by Schurz Communications, Gray operates KGHZ through a SSA. 4Owned by Entravision Communications, Gray operates KDCU through a JSA. 5Gray operates this station owned by American Spirit Media. 6Gray operates this station owned by Tegna through a SSA. 7The E.W. Scripps Company operates this station through a SSA. 8Gray operates this station owned by Tucker Operating Co, LLC. through a SSA. 9Gray operates this station owned by Tougaloo College.