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This page only shows primary logo variants.
For other related logos and images, see:
1949–1954 1954–1956 1956–1962 1962–1967 1967–1971 1971–1974 1974–1978
1949–1954 1954–1956 1956–1962 1962–1967 1967–1971 1971–1974 1974–1978
1978–1986 1986–1996 1996–2000 2000–2009 2009–2012 2012–present
1978–1986 1986–1996 1996–2000 2000–2009 2009–2012 2012–present

WHAM-TV[]

1949–1954[]

WHAM 1949

Originally signed on the air on June 11, 1949, as WHAM-TV, an NBC affiliate on VHF channel 6 and was owned originally by Stromberg-Carlson, a telephone equipment manufacturer, along with WHAM radio.

1954–1956[]

Wham0555

WHAM-TV moved to channel 5 on July 24, 1954, as part of a revision of upstate New York's VHF allotments resulting from the Federal Communications Commission (FCC)'s Sixth Report and Order of 1952. However, WHAM-TV on channel 5 dealt with interference issues from CBLT, a CBC Television station from Toronto, after that station moved from its original VHF channel 9 allocation to channel 6 in 1956. CBLT was replaced on channel 9 by CFTO-TV in 1960, and that channel relocation would later play an indirect role in the station's second frequency shift, eight years later.

WROC-TV[]

1956–1962[]

Wroc0562

Stromberg-Carlson merged with General Dynamics in 1955. General Dynamics was not interested in owning broadcast outlets and put the WHAM radio and television outlets on the market. In 1956, WHAM-TV was sold to Transcontinent Broadcasting, which owned WGR radio and WGR-TV in Buffalo; the new owners changed the call letters to the current WROC-TV. In 1961, Transcontinent sold the station to the Veterans Broadcasting Company, which subsequently sold its half of what is today WHEC-TV (channel 10) to the Gannett Company, then-based in Rochester (now in McLean, Virginia). The WHAM-TV call sign is currently used by channel 13 in Rochester (affiliated with ABC) since 2005.

1962–1967[]

Wroctv

On September 8, 1962, the station swapped the channel number with WHEN-TV (today WTVH) in Syracuse in order to provide more VHF channels in Upstate New York by the FCC. Later in February 1965, Veterans Broadcasting was merged into Rust Craft Broadcasting.

1967–1971[]

Wrocnbc8

1971–1974[]

Screen Shot 2018-06-06 at 5.54.32 PM

1974–1978[]

Wroc 3
Logopedia InfoWhite SVG NEEDED

1978–1986[]

WROC Ei8ht 1978

The "ei8ht" logo used here appears to be influenced by the logo used by WJW from 1966-77 (and briefly revived in modified version from 1995–1996). Rust Craft sold its television unit to Ziff Davis in 1979. WROC-TV and sister stations in Saginaw, Michigan, Augusta, Georgia and Steubenville, Ohio were spun-off to Television Station Partners LP, a group composed of Ziff Davis's broadcast executives, in 1983.

1986–1996[]

WROC-TV 1986-1998
Logopedia InfoWhite SVG NEEDED

1986–1989[]

Wroc 8 late 80's
Logopedia InfoWhite SVG NEEDED

1989–1990[]

WROC-TV August 1989
Logopedia InfoWhite SVG NEEDED

On August 13, 1989, after 40 years with NBC (which was intolerant of preemptions, including channel 8's poor performance), channel 8 swapped network affiliations with WHEC-TV and became a CBS affiliate.

1990–1991[]

WROC-TV 1990

1991–1994[]

WROC-TV 1991

1994–1996[]

WROC

Television Station Partners sold channel 8, along with the Saginaw and Steubenville outlets, to Smith Broadcasting in 1996.

1996–2000[]

WROC 1998

Current owner Nexstar Media Group (then-known as Nexstar Broadcasting Group) purchased channel 8 in 1999.

2000–2009[]

WROC 1

2009–present[]

2009–2012[]

WROC-TV logo

2012–present[]

WROC-TV logo2012


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