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WPIX mid 1950s


WPIX late 1940s


WPIX late 1950s


WPIX early 1960s


WPIX 1966



In 1969, WPIX first introduced the original version of the current "Circle 11" logo; the "11" in the logo closely resembled the World Trade Center, which was not completed until four years later.


WPIX 1976

Beginning in September 1977 and continuing through 1986, WPIX branded itself as "11 Alive"; the "Alive" branding was made popular by Atlanta's WXIA-TV (as well as other stations owned by WXIA's parent company Gannett and now TEGNA), who also started using the "11 Alive" branding the next year before WPIX does and continues to use it to this day. The "Circle 11" logo was dropped during this period.

Currently, a modified version (with a .2 added) is used for the WPIX Antenna TV subchannel.

WPIX-DT2 11 Alive


WPIX 1982


WPIX 1985

In 1984, WPIX brought back its 1969 logo after an eight-year hiatus, incorporating it into the "11 Alive" branding.





1994–1995 (as Independent and then The New Network Affiliate-Flagship of THE WB (O&O) 11.)

WPIX 1994

During the station's broadcast of the 1994 New York City Marathon, WPIX retired the "Circle 11" logo once again and introduced a new logo that would be used during the station's run as an affiliate of The WB. Though this logo was phased out from regular on-air usage by 1996, the station continued to use this logo in the intro for its 10 p.m. newscast until 1998.


Wpix wb11

On January 11, 1995, WPIX became a charter affiliate of The WB Television Network, becoming one of the DE-facto flagship stations of the network through parent Tribune Company's minority stake in the network. The logo introduced in 1994 was then modified to include The WB's logo to reflect the change.


WPIX WB11 2000

In 1999, the 1995 version of the WPIX logo was modified slightly, removing the "THE" box on the left side of The WB logo.

2006–2008 (as WPIX THE CW (O&O) 11.)

CW11 logo 2006

In 2006, The WB and UPN announced that they would merge their programming into a new network called The CW; WPIX became a charter affiliate of The CW in September of that year.


WPIX 2008

In October 2008, WPIX temporarily re-branded as "WPIX 11" and reintroduced the "Circle 11" logo for the third time after a fourteen-year hiatus (using a modified version featuring the 1994-2006 "11" logo) as part of a company-wide re-branding that saw most of Tribune's CW affiliates de-emphasize The CW name and logo from their branding.

2008–present (as WPIX THE CW (O&O) PIX 11.)


Two months after dropping the CW branding from its official logo and re-branding as "WPIX 11", WPIX changed its branding again to "PIX 11".

See also

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