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WTMV is an independent, Hearst-owned-and-operated station today.
WTMV became a WB affiliate in 1995.
In 1996, WTMV changed it's call letters to WWWB.
WWWB became independent from The WB in 1998, so it was required to become WMOR. It apperars on-screen as "More TV".
WMOR appeared on screen as TV 32 from 2008-2011, with a futuristic look.
The on-screen identity of WMOR changed again as 2011. They're now known on-screen as "MOR".
TV stations serving West Central Florida, including the greater Tampa Bay Area