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1973–1976 1976 1976–1977 1977–1978 1978–1979 1979
1973–1976 1976 1976–1977 1977–1978 1978–1979 1979
1979–1982 1982–1987 1987–1990 1990–1997 1997–2000 199?–2002
1979–1982 1982–1987 1987–1990 1990–1997 1997–2000 199?–2002
2000–2005 2005–2013 2013–2023 2023–present
2000–2005 2005–2013 2013–2023 2023–present

WDTB-TV[]

1973–1976[]

WMBB - 1973 (full, without NBC)
Designer:  Unknown
Typography:  Avant Garde Gothic
Launched:  June 24, 1973

WMBB originally signed on the air on October 4, 1973 as WDTB-TV, a primary NBC affiliate on VHF channel 13 owned by Panhandle Broadcasting Corporation (run by attorney Denver T. Brannen, from where the original call letters were derived from). The first formal launch advertisement for the station was published on June 24, 1973, on which this logo first appeared. Toward the end of this logo's use, the split-T was ditched in favor of a whole one.

1976[]

WDTB early 70s
Designer:  Unknown
Typography:  Unknown
Launched:  ~March 1976

1976–1977[]

WDTB - 1976
Designer:  Unknown
Typography:  Helvetica
Launched:  Autumn 1976

WMBB (-TV)[]

1977–1978[]

WMBB - 1977
Designer:  Unknown
Typography:  Helvetica
Launched:  February 28, 1977

On February 28, 1977, WDTB was sold to Octagon Broadcasting, an Atlanta-based outfit. Upon the change, Octagon changed the station's call sign to the current WMBB (which stands for "The World's Most Beautiful Beaches").

1978–1982[]

The 1976 design was revived during this era.

1978–1979[]

WMBB - 1978

1979[]

WMBB - 1979

1979–1982[]

WMBB - 1979 x

The bird was added back in November 1979.

1982–1987[]

WMBB - 1982 again
Designer:  Unknown
Typography:  Helvetica (Panama City)
Launched:  January 4, 1982

WJHG and WMBB swapped affiliations on January 4, 1982, with WMBB joining ABC. The bird from the 1977 logo was kept, but a new 13 logo was introduced with the switch. Tyler, Texas-based Buford Television purchased channel 13 on December 5, 1986.

1987–1997[]

1987–1990[]

WMBB - 1987x
Designer:  Unknown
Typography:  Peignot (13)
Futura Bold Condensed (WMBB-TV)
Launched:  1987

1990–1997[]

WMBB - 1990x
Designer:  Unknown
Typography:  Peignot (13)
Dynamo (WMBB-TV)
Launched:  August 6, 1990

After being purchased by Spartanburg, South Carolina-based Spartan Radiocasting (later Spartan Communications) on April 12, 1990, channel 13 began using this logo on August 6 of that year, when they began broadcasting from a new 1,500-foot (457 m) state-of-the-art antenna and transmitter tower now in Youngstown.

1997–2000[]

WMBB - 1998
Designer:  Unknown
Typography:  Helvetica (WMBB)
Impact (13)
Launched:  March 1997

199?–2002[]

WMBB - 1998x

This logo could be seen on bumpers as late as the end of 2002.

WMBB 2002

2000–2005[]

WMBB - 2001 again
Designer:  Media General
Typography:  Venus Bold Extended (NEWS)
Univers (13)
Launched:  December 2000

This logo is similar to one used by then-sister station WDEF-TV from 1997 to 2005. Richmond, Virginia-based Media General, which also owned NBC affiliate WFLA-TV (VHF channel 8) in Tampa, purchased Spartan Communications for $605 million in March 2000. After the introduction of the 2004 logo, this was still seen sporadically on air, including in weather radar footage until 2005.

2004–2023[]

2004–2013[]

Wmbb 2006
Designer:  Media General
VDO
Typography:  Verdana
Launched:  May 2004

2013–2023[]

WMBB News 13 (2013)

A silver variant with the Garnet Red version of the 2013 ABC logo was used on its news graphics from 2018 until 2023.

2023–present[]

WMBB 13 2023
Designer:  Chris Stelly of
Nashville Design Center (Nexstar graphics hub/Linear Drift)
Typography:  Helvetica (modified)
Launched:  January 9, 2023

Despite officially debuting on the station’s social media pages at noon CST on January 9, 2023, this logo had been used as an identifier for the station on YouTube TV as early as three days before. It made its on-screen debut during the 5:00 p.m. newscast.

External links[]


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