On October 22, 2007, WLNY changed its branding from TV-55 to TV 10/55 to reflect its cable and satellite channel assignments (Verizon FiOS, Cablevision and Comcast carry WLNY on channel 10).
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On December 12, 2011, CBS Television Stations announced its intent to purchase WLNY-TV, creating a duopoly with the CBS network's flagship station WCBS-TV. The sale was completed on March 30, 2012. WLNY's new on-air logo was adopted in March 2012 and newscasts produced by WCBS-TV debuted in July 2012.