WJXX was signed on in 1997 by Allbritton Communications Company after WBSG-TV in Brunswick, Georgia (now WPXC-TV) switched to ABC, taking over local station WJKS-TV (now WCWJ). WJXX was a satellite station; it enabled viewers in Jacksonville proper to watch the output of WBSG.
In 2000, Allbritton sold WJXX to Gannett, now Tegna, forming a duopoly with WTLV. At the same time, WBSG was sold to Paxson Communications, and joined PAX, making WJXX the sole ABC station in the area
In 2007, WJXX and WTLV received similar logos.
Former "First Coast News" logo, used since 2005 until 2012.
"First Coast News" open 2013; also used by sister station WTLV.