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WISC-DT2

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1996–1998

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In 1996, WISC-TV launched "WiSC2," a local cable channel that served as secondary outlet for WISC programming.

1998–2001

TVW-WISC-TV-1998-2001

Two years after its launch, WISC-TV gained affiliation with The WB for WiSC2, which was rebranded to "TVW" (for TeleVision Wisconsin, WISC-TV's license holder). TVW was added to WISC's 3.2 digital subchannel in fall 2000.

2001–2002

WB14tv-MadisonWI-2001-2002

In 2001, local cable provider Charter Communications relocated TVW to Channel 14, which led to an emphasis of cable channel position in TVW's branding.

2002–2006

UPN14-madison-wi-2002-2006

In August 2002, WB14 and WHPN swapped network affiliation: WHPN joined The WB and became WBUW, while WB14 joined UPN.

2006–2009

MyMadisonTV-2006-2009

When UPN amalgamated with The WB to become The CW (which affiliated with WBUW in Madison), UPN14 joined MyNetworkTV.

2009–present

WISC-TVW

In July 2009, WISC-TV restored TVW as the subchannel's primary branding.



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