1953–196?
196?–1968
1968–1969
1969–1970
1970–1984
WIS-TV Insta-News promo ID from 1977
Then-corporate sibling WTOL in Toledo used a similar logo from 1967 until 1980.
1984–1991
WIS News: The 7 O'Clock Report open from 1985
WIS News: The 11 O'Clock Report open from 1990
1991–1997
WIS News: The 7 O'Clock Report open from April 1991
1997–2003
2003–present
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