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This page only shows primary logo variants.
For other related logos and images, see:
1953–1962 1962–1968 1968–1969 1969–1970 1970–1984
1953–1962 1962–1968 1968–1969 1969–1970 1970–1984
1984–1991 1991–1997 1997–2003 2003–2023 2023–present
1984–1991 1991–1997 1997–2003 2003–2023 2023–present

1953–1962[]

WIS-TV 1953 (pre sign-on)

Originally signed on the air on November 7, 1953 as WIS-TV, a primary NBC affiliate on VHF channel 10, by the Broadcasting Company of the South, a subsidiary of the Liberty Life Insurance Company, owners of WIS radio (560 AM, now WVOC).

1962–1968[]

WIS-TV 1965

1968–1969[]

WIS-TV 1968

1969–1970[]

WIS-TV 1969

1970–1984[]

WIS 1974

Then-corporate sibling WTOL in Toledo and WSFA in Montgomery used a similar logo from 1970s.

1984–1991[]

WPLG 10 1979

The logo seen above is identical to the one used by ABC affiliate WPLG in Miami–Fort Lauderdale prior to 1982.

1991–2003[]

ITC Novarese WIS
Designer:  John Christopher Burns
Typography:  ITC Novarese
Launched:  1991

1991–1997[]

WIS 1991

The "-TV" suffix was omitted in 1992, long after its AM radio station of the same callsign was sold.

1997–2003[]

WIS 1

2003–2023[]

WIS (2003)
Designer:  VDO
Typography:  Akzidenz-Grotesk
Launched:  2003

2023–present[]

WIS 10 2023 II

External links[]


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