Originally signed on the air on November 7, 1953 as WIS-TV, a primary NBC affiliate on VHF channel 10, by the Broadcasting Company of the South, a subsidiary of the Liberty Life Insurance Company, owners of WIS radio (560 AM, now WVOC).
1962–1968[]
1968–1969[]
1969–1970[]
1970–1984[]
Then-corporate sibling WTOL in Toledo and WSFA in Montgomery used a similar logo from 1970s.
1984–1991[]
The logo seen above is identical to the one used by ABC affiliate WPLG in Miami–Fort Lauderdale prior to 1982.
1991–2003[]
Designer:
John Christopher Burns
Typography:
ITC Novarese
Launched:
1991
1991–1997[]
The "-TV" suffix was omitted in 1992, long after its AM radio station of the same callsign was sold.
1Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 2Owned by Schurz Communications, Gray operated KGHZ through an SSA. 3Gray operates this station owned by American Spirit Media. 4Gray operates this station owned by Tegna through an SSA. 5Gray operates this station owned by The E. W. Scripps Company through an SSA. 6Gray operates this station owned by Tougaloo College. 7Joint venture with Ryman Hospitality Properties. 8Gray operates this station owned by SagamoreHill Broadcasting through an SSA. 9Joint venture with Warner Bros. Discovery and Lionsgate. 10Swap of these stations to Marquee Broadcasting in exchange for Marquee's construction permit of KCBU in Salt Lake City pending FCC approval.
Notes Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. +Station carries CW programming on a digital subchannel, via The CW Plus. +1Local CW Plus affiliate operates as cable-only channel.