In 2014, Sinclair sold its channel 4 license to Howard Stirk Holdings, and moved WCIV to the digital subchannel of what was then known as WMMP channel 36, as the FCC started changing its status on local marketing agreements, especially in smaller markets. Sinclair then renamed channel 36 as WCIV while channel 4 took on the WMMP call letters (though that would soon change).
TV stations in the Lowcountry of South Carolina, including Charleston
| ABC affiliate: WGWW-DT2 (via WBMA-LD)1|
1These stations broadcast these networks on their digital subchannels.