On October 3, 2011, WGRZ initiated an online poll to let its viewers select a new station logo. The five proposed logos are based on the current logo used since 1998, though each features the NBC peacock logo aligned at the bottom left (and in one design, right) of the Helvetica Extended "2" (instead of to the left of the top hook of the "2" as in the current logo). Each of the designs also feature the WGRZ callsign and On Your Side slogan, rendered in Eurostyle font. The updated logo made its debut on October 29, 2011, coinciding with the station's switch to HD newscasts.
Channel 2 News logo (2011–2013)
Logo as seen on WGRZ.com between 2013 and the Gannett-Tegna split