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This logo was adopted in 1997 as part of the superstation feed's "Entertaining America" campaign; prior to this point, the superstation signal of WGN used the exact same logo and branding as WGN-TV's local Chicago area signal (identifying the superstation feed as either "WGN Channel 9", "WGN" or "Channel 9").
This logo was the last one to date used by WGN's national superstation feed to use a variant of the logo used by WGN-TV's local Chicago area feed; in this case, the "arrow 'G'" logo that WGN-TV implemented in November 2002 (which is still used as of January 2011, and is seen nationally only during WGN-TV newscasts), when the above logo also began being used for the national feed.
Superstation WGN went through a complete overhaul when it was renamed as "WGN America" in 2008. The logo featured a female's eyes in the logo, and was similar in resemblance to the 1988-1997 logo used by The Movie Channel; sometimes the eyes in the logo would blink in some network promos. This was the first logo used by the superstation feed that did not include a variant of the Chicago area WGN-TV's logo, although the logotype for the "WGN" in the logo was similar to that of the WGN-TV logo.
Brand New ranked this one of the worst logos of 2008.
The logo was simplified in 2009 for four months.
WGN America overhauled its logo in April 2009, using this retro-style logo, that is markedly different from the Chicago area WGN-TV's logo.
The logo adopted in 2009 was updated the following year in July 2010, with the trapezoid design containing the retro-style "WGN" simplified to three rounded squares.
The retro-style logo was replaced in favor of a simplified logo in January 2014, making it the fifth logo used by WGN America that does not use a variant of WGN-TV's logo.