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The symbol was based off of an Aztec ideograph representing the concept of families.
WGBH's now famous current logo, consisting of the company name with a double drop shadow on either sides of it, was designed by Chermayeff & Geismar. A network ID was produced in 1977 by Chris Pullman.
- For other related logos and images see: WGBH-TV/Other
TV stations in Eastern Massachusetts and New Hampshire, including Boston