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WGBH-TV

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1955–1972

The Aztec Ideograph

The symbol was based off of an Aztec ideograph representing the concept of families.

1972–1977

WGBH Logo 1972

1977–present

WGBH logo

WGBH's now famous current logo, consisting of the company name with a double drop shadow on either sides of it, was designed by Chermayeff & Geismar. A network ID was produced in 1977 by Chris Pullman.

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