WFLD first signed on in 1966 as an independent station owned by Field Communications, a subsidiary of Field Enterprises, then the parent company of the Chicago Sun-Times.
Kaiser Broadcasting took control of WFLD in 1973.
Field Communications regained control of WFLD in 1978, when Kaiser Broadcasting was merged with Field Enterprises. This logo design was shared with other Field independent stations.
Metromedia took control of the company in 1984.
In 1986, Metromedia sold its stations to
News Corporation, who then launched the Fox television network, with WFLD serving as part of the backbone of this new network.
In 1992, WFLD changed its branding from
Fox 32 to Fox Chicago. Its sister station in Philadelphia WTXF-TV adopted the same practice three years later until 2003.
In 1993, WFLD reverted its branding to
Fox Thirty-Two with the channel number spelled as a hyphened word.
Fox News Chicago open (2004-2006)
In 1997, WFLD reverted its branding to
This logo branding, currently in use by most of the
Fox O&O stations, is based on the Fox News Channel logo.
News promo ID (2006-2009)
9 p.m. news open (2008-2009)
Fox News Chicago Logo (2006-2009) Fox Chicago News logo (2009-2012)
Alternate news logo with website
Promo logo seen for newscasts
After almost 20 years of branding as Fox Chicago under some capacity, WFLD reverted to its former
Fox 32 branding on November 12, 2012. The logo was updated to fall in line with its sister Fox owned-and-operated stations as a result.
Fox 32 News logo (2012-present)
"You & FOX 32" ID (September 2015-present)
Horizontal logo (2015-present)
Horizontal logo with background
News logo with News Program guide
TV stations in Chicago