WEAU-TV (the "-TV" suffix would be dropped on October 1, 2012) first signed on the air on December 17, 1953 as a primary NBC affiliate on VHF channel 13, owned by the Central Broadcasting Company. Morgan Murphy Media and also included the Eau Claire Leader-Telegram along with WEAU radio (790 AM now WEAQ at 1150 AM, and 94.1 FM now WIAL).
1957–1962[]
1962–1968[]
1968–1974[]
1974–1976[]
1976–1994[]
1976–1986[]
1976–1979
Station ID (1976–1979)
WEAU was only one of few stations that kept the original Big N logo after NBC dropped it in 1979. They would use the new Big N logo of 1979/80 a few times in the early 1980s.
1986–1994[]
1994–2001[]
"News Center 13" logo
2001–present[]
2001–2008[]
2008–2010[]
2010–2023[]
WECX-LD/WEAU-DT10 (2021-present) print logo.
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WEAU-TV news opens
2023-present[]
In December 2023, WEAU dropped the NBC peacock alongside all other Gray-owned NBC stations in which WEAU became 13 News.
1Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 2Owned by Schurz Communications, Gray operated KGHZ through an SSA. 3Gray operates this station owned by American Spirit Media. 4Gray operates this station owned by Tegna through an SSA. 5Gray operates this station owned by The E. W. Scripps Company through an SSA. 6Gray operates this station owned by Tougaloo College. 7Joint venture with Ryman Hospitality Properties. 8Gray operates this station owned by SagamoreHill Broadcasting through an SSA. 9Joint venture with Warner Bros. Discovery and Lionsgate. 10Swap of these stations to Marquee Broadcasting in exchange for Marquee's construction permit of KCBU in Salt Lake City pending FCC approval.
Notes Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. +Station carries CW programming on a digital subchannel, via The CW Plus. +1Local CW Plus affiliate operates as cable-only channel.