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WIFS

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WHPN-TV

1999–2002

WHPN 1999

WBUW

2002–2004

WBUW WB57 old

2004–2006

HeaderLogo 57 HeaderLogo 57 57 L HEADER

2006–2012

WBUW Madison CW

2012–2014

WBUW-Madison-Logo-2012

2014–2016

WBUW Madison WI 2014

2016

WBUW Madison WI Channel 57 5-2016

In January of 2016, WBUW began a branding transition in preparation for its loss of The CW affiliation. The station still used the above "CW 57" brand for its entertainment and network programming, but used "Channel 57" for its locally-produced content. This logo and those shown below still appear on some WIFS programming after September 2016.

WIFS

2016–present

WBUW Wisconsin 57 (2016)

When The CW moved to WMTV-DT2 in September 2016, WBUW became an independent station and unveiled this logo and a new branding, "Wisconsin's 57." The station would adopt the WIFS call sign on December 1, 2016.


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