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WAWB-TV launched as a cable-only channel affiliated with The WB via The WB 100+. In 2002, it was made available over the air via WZDX's new digital subchannel. However, WAWB-TV continued to use its fictional callsign.
When The WB shut down to merge with UPN to create The CW, WAWB-TV became a MyNetworkTV affiliate on September 5, 2006 and changed its fictional callsign to WAMY-TV.