Viva TV Logo 2000
Viva TV was launched in February 2000 as Primetime Sports and Entertainment block on IBC Channel 13 following after Viva Entertainment's acquisition of Vintage Sports. The logo was letter "V" is a symbol of the old Viva's 1981 logo, also added the Globe and also stylized as "vivatv" in the Tahoma font. the "Viva" text in Blue and the "TV" text in Yellow/Gold. In early-2003, Viva TV Primetime block on IBC-13 went Off the Air following after Viva Entertainment decided did not renew a blocktime agreement with IBC-13 to air the Viva TV Primetime block due to high blocktime costs and low ratings. while the network was last Star for a Night (Philippines) Grand Finals are aired on IBC-13 in March 1 of the same year.


My Little ITV
After 9 years hiatus, Viva TV went back On the Air in July 16, 2012. the network as the new 24 hour all-Filipino general Entertainment channel on Cable and Satellite. The logo was stylized as "viva" in the Harabara font. the "V" text in Blue, the "I" text from vertical the "!" text in Yellow, another "V" text in Green and the "A" text in Red, it was similar the Current Viva's 2010 logo. While the network was also launched as the new slogan "Home of the Stars".