Viacom International

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Viacomearly70s Viacom Print Logo Viacom old
1971–1976 1976–1990 1990–2006



This is the first official Viacom Logo. This logo uses the font "Peignot" for its structure and is nicknamed the "Pinball Logo" because of the music which sounds like a pinball machine. This logo has a lot of variations with the colors and no speed variations. It does have a higher pitched variation.


Viacom Print Logo

This logo is known as the "V of Doom". It says "A Viacom Presentation" and the V zooms into the viewer. It is a favorite among people due to its avalanche of varieties such as filmed and videotaped versions, a monochrome variant, and even a variant with the previous logo's music. It has been reported that there was an extremely rare variant that shows the colors of the V of Doom flashing.

Eventually, the "V of Doom" was replaced with the "V of Steel". In CGI, the V tilts to its current position, zooming out, and the word "Viacom" can be shown under the V.


Viacom 1990

On January 1, 1990, for the first time in 13 years, the stylized "V" was retired in favor of the new logo, nicknamed "Wigga Wigga" was introduced. This logo was designed by the famed Chermayeff & Geismar studio. The Viacom snake was used for the Paramount Pictures byline until 2010, even after the new logo for the new Viacom was introduced in 2006. The first variant originally had soothing music, changed to a new-era sounder. In 1999, a newer, slightly creepier variant was created, nicknamed "RoboCom". After 2006, Viacom's logo no longer existed as a result of the split of Viacom into two companies, a new Viacom and CBS Corporation. It was folded into CBS Paramount Television (now CBS Television Studios), but can still be seen thanks to reruns of classic shows.

On January 3, 2006, Viacom International split into Viacom and CBS Corporation.


  • On the 1990-2000 logo, the voiceover for this logo is Don LaFontaine (deceased).



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