For the current company, see Viacom.


This page only shows print and stationary logos.
For other related logos and images, see Viacom International/Other, and Viacom International/Logo Variations


Viacom (1971) Viacom V Viacom old
1971–1976 1976–1990 1990–2005


Viacom (1971)

This logo uses the Peignot font and is nicknamed the "Pinball" logo because of its electronically-produced logo sounder being described by many as being akin to the sounds of a pinball machine.


Viacom (1976)

The first variation of this logo was nicknamed the "V of Doom" due to it coming off as unsettling to many viewers. Eventually, the "V of Doom" logo was replaced with a much calmer variation, nicknamed the "V of Steel".


Viacom (1990)

On January 1, 1990, for the first time in 13 years, the stylized "V" symbol was retired in favor of a new logo. The logo was nicknamed the "Wigga Wigga" logo. It was used for the Paramount Pictures logo's byline until 2010, even after the logo for the new Viacom was introduced.

On December 31, 2005, Viacom split into two companies: the present-day Viacom and CBS Corporation. The original Viacom was folded into CBS Paramount Television (now CBS Television Studios), but its logo can still be seen during reruns of classic shows. CBS now owns any and all copyrights and distribution rights to any programming from Viacom Productions via CBS Studios Productions, LLC, a holding company between CBS Television Distribution and Paramount Television.