This was the first logo which was shown in different styles like white, white with different backgrounds or blue-yellow.
In November 2010, MTV Networks announced that VIVA would be relaunched in January 2011 with a new look and a new logo. At the same time, the German version of MTV would be turned into a pay TV channel. The new look was created in-house at MTV Networks Germany.
Due to the decreasing viewership of the channel, on October 17, 2017, Viva Polska was replaced by the Polish version of MTV Music. The German version will be closed by the end of 2018.
- VIVA startet mit neuem Programm und neuem Design ins Jahr 2011 webcite
- Design made in Germany
- Brand New
- Vimeo: Viva rebrand 2011
- Vimeo: Show Package Reel