In 1990, ВИD (VID in english) was founded by Vladislav Listyev. He thought that the best variant of a logo would be a head of Guo Xiang, which was found at the Museum of Eastern Art in Moscow. However the museum wouldn’t allow Listyev to use the actual head. So, he instead fashioned a "mask" of Xiang's head using computer graphics.
The one-colored version of the logo is still used as a branding element (logo on bottom right corner) on YouTube videos posted on their channel.
In 2000, the logo was changed and yet still using that same mask. Listyev wanted the company to use but with Aleksandr Lyubimov using the head.
In March 2013, VID slightly changed it's logo. The mask also received a new shiny look to it.
On October 6, 2017, with the name change (to coincide with their foray into digital media), the mask of Guo Xiang’s head was reimagined as a CGI-animated bust. The frog is animated to crawl on top of the then-smiling bust, and changes colors from red to white so it would match the bust.