In 1990, ВИD (VID in english) was founded by Vladislav Listyev. He thought that the best variant of a logo would be a head of Guo Xiang, which was found at the Museum of Eastern Art in Moscow. However the museum would allow Listyev to use the actual head, leading him to fashion a "mask" of Xiang's head using computer graphics.
In 2000, the logo was changed and yet still using that same mask. Listyev wanted the company to use but with Aleksandr Lyubimov using the head.
In March 2013, VID slightly changed it's logo. The mask also received a new shiny look to it.