On August 17, 2010, a new identity for the United States Mint was revealed. It was created by Siegel + Gale. The logo shows a coin in midair.
- "The coin symbol, flipping in the air, embodies an optimistic spirit that is symbolic of core American values and the everyday commerce of our country. The logo’s craft and detail embody the artistic excellence the organization strives for in everything it produces, while the stars and stripes stand for the United States Mint’s connection to the nation. Lastly, the stars represent the six United States Mint facilities, as well as America’s six circulating coins." - Siegel+Gale