United Airlines

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Airlines2 UnitedAirlines1933 UnitedAirlines1935 United Air Lines 1937 United Airlines 50s United Air Lines 1955 UnitedAir1965 2
1930–1933 1933–1935 1935–1939 1939–1940 1940–1954 1954–1961 1960–1961
UnitedAir1969 United Airlines 80s United Airlines 1993 United Airlines United Airlines 2010 United logo 2010
1961–1974 1974–1993 1993–1998 1998–2010 2010 2010–present










United Airlines 50s

This logo was introduced in the early 1940s.[1] It was a simplification of an earlier shield logo, first introduced in 1936.


United Air Lines 1955

Around the early 1950s, the shield logo was altered when a slight slant was added.


UnitedAir1965 2

Yet another change came around the early 1960, when United merged with Capital Airlines. The word "United" was made bigger, and the rest of the name disappeared from the icon.[2]



An oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.



United Airlines 1974

In September 1974, United introduced a new logo designed by famed logo creator Saul Bass.[4] The logo features a stylized U that is slanted by 68 degrees. It is sometimes nicknamed "the tulip".


United Airlines logo 1993

United received a new image in 1993 from CKS Partners.[5]


United Airlines

During 1998, United started implementing a new identity, created by Pentagram.

May-October 2010

United Airlines 2010

In 2010, United acquired Continental Airlines in a merger that will be completed later that year. Inititally, the entities remain separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.

October 2010–present

United Airlines Logo

The initial merger identity was replaced after only three months. On August 11, 2010, a tweaked logo and livery was revealed. Yet the logo now only has the word "United" on it and it is written in capital letters using a simple sans serif font.[7][8][9]

The merger was officially completed on October 1, 2010.[11]

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