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United Airlines

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United Air Lines 1937
193?–19??

United Airlines 50s
19??–195?

United Air Lines 1955
195?–1961

United logo 1965
1961–19??

United1960
196?–1974

United Airlines 80s
1974–1993

United Airlines 1993
1993–1998

United Airlines
1998–2010

United Airlines 2010
2010

United logo 2010
2010–


1930-1933

United Airlines Logo 1930

1933-1935

United Airlines Logo 1933

1935-1939

United Airlines Logo 1935

1939-1940

United2

1940-1954

United Airlines 50s

This logo was introduced in the early 1940s.[1] It was a simplification of an earlier shield logo, first introduced in 1936.

1954-1961

United Air Lines 1955

Around the early 1950s, the shield logo was altered when a slight slant was added.

1961–196?

United logo 1965

Yet another change came around the early 1960s, when United merged with Capital Airlines. The word "United" was made bigger, and the rest of the name disappeared from the icon.[2]

1960-1974

United Airlines Logo 1969

An oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.


[3]

1974-1993

United Airlines 80s

In September 1974, United introduced a new logo designed by famed logo creator Saul Bass.[4] The logo features a stylized U that is slanted by 68 degrees. It is sometimes nicknamed "the tulip".

1993-1997

United Airlines 1993

United received a new image in 1993 from CKS Partners.[5]


1998-2010

United Airlines

During 1998, United started implementing a new identity, created by Pentagram.

May-August 2010

United Airlines 2010

In 2010, United acquired Continental Airlines in a merger that will be completed later that year. Inititally, the entities remain separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.

August 2010-present

United logo 2010
United livery 2010 updated
Altered livery for the new airline.
VäskAdded by Väsk

The initial merger identity was replaced after only three months. On August 11, 2010, a tweaked logo and livery was revealed. Yet the logo now only have the word "United" on it and it is written in capital letters using a simple sans serif font.[7][8][9]

The merger was officially completed on October 1, 2010.[11]


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