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Contents

Airlines2
1930-1933

UnitedAirlines1933
1933-1935

UnitedAirlines1935
1935-1939

United Air Lines 1937
1939–1940

United Airlines 50s
1940–1954

United Air Lines 1955
1954–1961

UnitedAir1965 2
1961–19??

UnitedAir1969
1960–1974

United Airlines 80s
1974–1993

United Airlines 1993
1993–1998

United Airlines
1998–2010

United Airlines 2010
2010

United logo 2010
2010–present


1930-1933

Airlines2

1933-1935

UnitedAirlines1933

1935-1939

UnitedAirlines1935

1939-1940

United2

1940-1954

United Airlines 50s

This logo was introduced in the early 1940s.[1] It was a simplification of an earlier shield logo, first introduced in 1936.

1954-1961

United Air Lines 1955

Around the early 1950s, the shield logo was altered when a slight slant was added.


1961–196?

UnitedAir1965 2

Yet another change came around the early 1960s, when United merged with Capital Airlines. The word "United" was made bigger, and the rest of the name disappeared from the icon.[2]

1960-1974

UnitedAir1969

An oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.


[3]

1974-1993

United Airlines 80s

In September 1974, United introduced a new logo designed by famed logo creator Saul Bass.[4] The logo features a stylized U that is slanted by 68 degrees. It is sometimes nicknamed "the tulip".

1993-1997

United Airlines 1993

United received a new image in 1993 from CKS Partners.[5]


1998-2010

United Airlines

During 1998, United started implementing a new identity, created by Pentagram.

May-August 2010

United Airlines 2010

In 2010, United acquired Continental Airlines in a merger that will be completed later that year. Inititally, the entities remain separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.

August 2010-present

United logo 2010
United livery 2010 updated

Altered livery for the new airline.

The initial merger identity was replaced after only three months. On August 11, 2010, a tweaked logo and livery was revealed. Yet the logo now only have the word "United" on it and it is written in capital letters using a simple sans serif font.[7][8][9]

The merger was officially completed on October 1, 2010.[11]


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