United Airlines

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Airlines2 UnitedAirlines1933 UnitedAirlines1935 United Air Lines 1937 United Airlines 50s United Air Lines 1955 UnitedAir1965 2
1930-1933 1933-1935 1935-1939 1939–1940 1940–1954 1954–1961 1961–19??
UnitedAir1969 United Airlines 80s United Airlines 1993 United Airlines United Airlines 2010 United logo 2010
1960–1974 1974–1993 1993–1998 1998–2010 2010 2010–present










United Airlines 50s

This logo was introduced in the early 1940s.[1] It was a simplification of an earlier shield logo, first introduced in 1936.


United Air Lines 1955

Around the early 1950s, the shield logo was altered when a slight slant was added.


UnitedAir1965 2

Yet another change came around the early 1960s, when United merged with Capital Airlines. The word "United" was made bigger, and the rest of the name disappeared from the icon.[2]



An oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.



United Airlines 1974

In September 1974, United introduced a new logo designed by famed logo creator Saul Bass.[4] The logo features a stylized U that is slanted by 68 degrees. It is sometimes nicknamed "the tulip".


United Airlines logo 1993

United received a new image in 1993 from CKS Partners.[5]


United Airlines

During 1998, United started implementing a new identity, created by Pentagram.

May–August 2010

United Airlines 2010

In 2010, United acquired Continental Airlines in a merger that will be completed later that year. Inititally, the entities remain separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.

August 2010–present

United Airlines Logo

The initial merger identity was replaced after only three months. On August 11, 2010, a tweaked logo and livery was revealed. Yet the logo now only have the word "United" on it and it is written in capital letters using a simple sans serif font.[7][8][9]

The merger was officially completed on October 1, 2010.[11]

Star Alliance
Current Members:

Adria Airways | Aegean Airlines | Air Canada | Air China | Air India | Air New Zealand | All Nippon Airways | Asiana Airlines | Austrian Airlines | Avianca | Brussels Airlines | Copa Airlines | Croatia Airlines | EgyptAir | Ethiopian Airlines | EVA Air | LOT Polish Airlines | Lufthansa | Scandinavian Airlines | Shenzhen Airlines | Singapore Airlines | South African Airways | Swiss International Air Lines | TAP Portugal | Thai Airways International | Turkish Airlines | United Airlines

Affiliate members:
Air Canada Express | Air Canada Jetz | Air Canada Rouge | Air Japan | Air New Zealand Link | Airlink | ANA Wings | Austrian Arrows | Avianca Costa Rica | Avianca El Salvador | Avianca Guatemala | Avianca Honduras | Avianca Nicaragua | Blue1 | Copa Airlines Colombia | EgyptAir Express | Germanwings | Lufthansa Regional | Olympic Air | Pantanal Linhas Aéreas | PGA Express | Portugália | South African Express | Swiss European Air Lines | Thai Smile | Uni Air | United Express

Former members:
Ansett Australia | Continental Airlines | Mexicana de Aviación | Shanghai Airlines | Varig

Future Affiliate Members:
Avianca Brazil (2015)
First SA


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