Ad blocker interference detected!
Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers
Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.
This logo was introduced in the early 1940s. It was a simplification of an earlier shield logo, first introduced in 1936.
Around the early 1950s, the shield logo was altered when a slight slant was added.
An oblique vertical "spike," blue on bottom and red on top, running through the name "United" written in a black or blue serif italic font.
During 1998, United started implementing a new identity, created by Pentagram.
In 2010, United acquired Continental Airlines in a merger that will be completed later that year. Inititally, the entities remain separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.
The initial merger identity was replaced after only three months. On August 11, 2010, a tweaked logo and livery was revealed. Yet the logo now only have the word "United" on it and it is written in capital letters using a simple sans serif font.
The merger was officially completed on October 1, 2010.