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Contents

185840 189094287797531 5790054 n 377996 294648313908794 640737834 n Uber
2009–2011 2011–2016 2016–present

2009–2011

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A SVG version of this logo is recommended but not required. You can help Logopedia by uploading it here.

2011–2016

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A SVG version of this logo is recommended but not required. You can help Logopedia by uploading it here.

2016–present

Uber

The new logo is a modification of it's already established wordmark by taking away the serifs from the 'U' and 'R', adding thickness to the letters, adjusting the kerning, putting in rounded corners and putting slants on the ends of the 'E'. The redesign is based around 'bits and atoms' which Uber refers to as the building blocks of human life and electronics. Uber see themselves as a merging point of the two, a service using the digital age to provide a real tangible service to people. This is noted by the new Rider and Partner application logos.