It used the 1970 logo. But the symbol was known as the Telly on a Stick.
Colors from the 1970 Ulster logo were added. The color blue was used on the logo due to the background is different.
Ulster Television did not use its variation of the generic ITV logo.
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UTV relaunched its presentation on January 1, 2010 by introducing a new set of scenery idents, as well as updating promotional presentation, which now features a 3D version of the station logo.
On 23 March 2016, UTV revealed their new logo which closely matches that of the 2013 rebrand of ITV. The logo change was part of a £100 million takeover of the network by ITV completed in February. It launched on air on 17 October.
| UTV (HD, +1) | UTV Ireland
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