This logo has a red "USA" with a blue "NETWORK" OR "CABLE NETWORK" below. A one-color version was used as well.
A new look for the USA Network was introduced in June 1996.
This less complicated logo only has five red stripes instead of seven, as well as a different typeface. This logo was the shortest-lived, being used for only two years.
In 2005, the USA network was rebranded with a completely new logo and the new tagline "Characters Welcome". The rebrand was unveiled on June 20 and launched onto screens on July 8 for the season premiere of Monk. In April 2016, USA Network dropped the "Characters Welcome" tagline, replacing it with "We the Bold", and downplayed its on air usage of "Network".