This logo has a red "USA" with a blue "NETWORK" OR "CABLE NETWORK" below. A one-color version was used as well.
A new look for the USA Network was introduced in June 1996.
This less complicated logo only has five red stripes, whereas the previous had seven stripes. This logo was the shortest-lived, being used for only two years.
In 2005, the USA network was rebranded with a completely new logo and the new tagline "Characters Welcome". The rebrand was unveiled on June 20 and launched onto screens on July 8 for the season premiere of Monk. In April 2016, USA Network dropped the "Characters Welcome" tagline, replacing it with "We the Bold", and downplayed its on air usage of "Network".