- For the Australasian television channel, see BBC UKTV.
UKTV's original graphic design was created by Lambie-Nairn and was very much based on the design that the BBC had adopted less than a month earlier. The similarities went down to details such as the font used (Gill Sans) and the layout of presentation slides.
On March 8, 2004, UKTV was relaunched once once again with all its channels changing the prefix in their name from "UK" to "UKTV" (e.g. UK Gold become UKTV Gold). The rebranding was done by Dunning Eley Jones, whose founders had worked on the network's previous identity.
Between 2007 and 2009, all UKTV channel were rebranded, this time being given individual names without reference to an umbrella brand.
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During 2012, several UKTV channels were relaunched, eventually, UKTV announced a new logo on March 18, 2013, to coincide with its 21st birthday.
The changes took effect on March 26, 2013.
| Cable television: HGTV: USA/Canada1 | DIY Network: USA/Canada1 | Food Network: USA/Latin America/Canada1/Australia2 | Cooking Channel | Travel Channel: USA/International | Great American Country | UKTV|
| Gold (+1, HD) | Alibi (+1, HD) | Dave (Ja Vu, HD) | Drama | Eden (+1, HD) | Good Food (+1, HD) | Home (+1) | Really | W (+1, HD) | Yesterday (+1)