1957-1959
The first logo of UCV Televisión, consisted of a white rectangle with a pillar of classic architecture on the left and right sides. Inside the rectangle appeared the letters "UCV-TV" with thin and straight strokes. Above the acronym was written the word "CANAL VIII" (representing the frequency that used at that time) and under the letters appeared "VALPARAISO".
1959-1970
1959-1964
For the purpose of the experimental programming, a logo was used in which the acronym "UCV" appeared in long letters (similar to the typography Impact). Underneath the letter "U" appeared the letters "TV" in lowercase, linked to each other by the lower sector of the letter "T". To the right of this one appeared "Canal 8" in handwritten letter.
1964-1968
Then in 1964 the words "TV" and "Channel 8" were changed by the word "Televisión" in handwriting.
1968-1970
Later in 1966 it was a television camera and next to it said "CANAL TV 8" and below "UNIVERSIDAD CATÓLICA DE VALPARAÍSO, CHILE", surrounded by a semi-square white curvature.
1970-1980
1970-1977
After the change of frequency in 1970, the logo of UCV Televisión is simplified to be a black rectangle with the number "4" inside and under the letters UCV in Helvetica typography.