The first logo of UCV Televisión, consisted of a white rectangle with a pillar of classic architecture on the left and right sides. Inside the rectangle appeared the letters "UCV-TV" with thin and straight strokes. Above the acronym was written the word "CANAL VIII" (representing the frequency that used at that time) and under the letters appeared "VALPARAISO".
For the purpose of the experimental programming, a logo was used in which the acronym "UCV" appeared in long letters (similar to the typography Impact). Underneath the letter "U" appeared the letters "TV" in lowercase, linked to each other by the lower sector of the letter "T". To the right of this one appeared "Canal 8" in handwritten letter.
Then in 1964 the words "TV" and "Channel 8" were changed by the word "Televisión" in handwriting.
Later in 1966 it was a television camera and next to it said "CANAL TV 8" and below "UNIVERSIDAD CATÓLICA DE VALPARAÍSO, CHILE", surrounded by a semi-square white curvature.
After the change of frequency in 1970, the logo of UCV Televisión is simplified to be a black rectangle with the number "4" inside and under the letters UCV in Helvetica typography.
For the first Telethon, the logo used in the presentations was the RED UCV TELEVISION, used since 1977, which consisted of a television screen contour with 3 black squares inside, which had the numbers 4, 5 And 8 (indicating the channel frequencies in Valparaíso, Santiago and La Serena, respectively). Underneath the squares appeared in bold RED UCV, and below this, the word TELEVISION in Helvetica typefaces.
In some publicity elements, between 1978 and 1979 a color logo was also used, corresponding to 3 blue, green and red oblique squares with the letters UCV inside and adding the word "Televisión" below (between 1978 and 1979)...
...or in some cases the word "TeleRed" above (between 1979 and 1980).
In 1980, the UCV Television logo were simply the letters UCV in thick strokes, inside a black color television screen outline and its yellow fill, and below the letters the word TELEVISION in Helvetica.
Then in 1982, the letters UCV were changed by contours of white typography, such as Cooper Black, the outline of television screen is white and green inside. Below the word TELEVISION with Roman typography.
It returns the same as it appeared in 1980, but the outline changes from black to blue, and inside there is no color, it is transparent, the letters UCV are intersected by several horizontal lines and are blue, although sometimes they are multicolored and below In some cases the word TELEVISION.
In the early 90's, the channel underwent several changes to the logo. The first of them was with the letters UCV in cursive and in a typeface similar to the Eras Bold and orange and celestial tones; And below the letters, a dark blue rectangle with the word TELEVISION in white in Helvetica Back font, inside the C there is a circle.
In 1994 the circle inside the C was suppressed.
Then there would come a new logo: an oval of 2 colors (the top half in orange and the bottom half in blue) and inside this the acronym UCV. Below the oval, the word Television in Mistral typeface, blue.
At the end of the decade of 1990, in 1996, a new logo is used, that was occupied until 2004. The letters UCV, in rounded and thick strokes, are of celestial color, behind there are nine lines, between the last two is the word TELEVISION in Helvetica Italic typography, in the letter "C" there is a globe and the letter "V" is stylized in check form.
In 1999, it undergoes aesthetic changes: The letters UCV, in rounded and thick strokes, become a little narrower and of a medium blue color; The globe that is in the letter "C" is replaced by a simple circle; And of the nine lines, the last two, which are above and below the word TELEVISION, become blue, while the other seven are eliminated.
In 2004 its logo was changed by a square divided in four sections of different blue tones (blue, blue, navy blue, and a bluish black), and on it the letters UCV in Helvetica Black and white typography. On some occasions the word Television appeared in the lower right
In 2005, the typography is changed to Helvetica Bold.
By the end of 2006, the logo was changed again to give way to a black circle, with the letters "U" in the letter Century Gothic; A small white circle with two quarters of a white circle, one above and another under it, forming a "C"; And the letter "V" in AvantGarde typeface inside. Together they form the traditional acronym UCV.
In 2009 the design of the logo is preserved, but now the circumference is yellow mustard and the letters black.
On January 1, 2014 a new logo is presented, consisting of a rectangular head triangle and mustard yellow with the acronym UCV of black color and in typographies similar to that of TV Peru inside.