The first logo of UCV Television, consisted of a white rectangle with a pillar of classic architecture on the left and right sides. Inside the rectangle appeared the letters "UCV-TV" with thin and straight strokes. Above the acronym was written the word "CANAL VIII" enclosed in a rounded rectangle(representing the frequency used at that time) and below the letters appeared "VALPARAÍSO" enclosed in a rectangular oval.
Subsequently since 1959, for the purpose of experimental programming, a logo was used in which the acronym "UCV" appeared in long letters with a similar typography similar to the source Impact and below the word "televisión" in script letters.
Later in 1966 it was a television camera and next to it said "CANAL TV 8" and below "UNIVERSIDAD CATÓLICA DE VALPARAÍSO, CHILE", surrounded by a semi-square white curvature.
After the change of frequency in 1969, the logo of UCV Television is simplified to be a black square with the number "4" inside and under the letters UCV.
The logo consisted of the letters UCV with thick strokes intersected by several horizontal lines and are blue and enclosed in a border in the form of television screen, although in some occasions are multicolored, below the word TELEVISION in Helvetica is located below and outside the edge
In the 90s, the channel undergoes several changes to the logo. The first one was with the UCV letters that were now cursive, in a typeface similar to Eras Bold and with orange and celestial tones; And below the letters, a dark blue rectangle with the word TELEVISION in white and in Helvetica Black Italic typeface, inside the C there was a circle, but in 1994, that circle was omitted.
n 1996, a new logo was used, which was used until 2004. The letters UCV, in rounded and thick strokes and with another typeface, are of celestial color, behind there are nine lines, between the last two is the word TELEVISION in Helvetica typography Italic, inside the "C" there is a planet earth and the letter "V" is stylized as a check.
From the middle of November 1996 until the end of December 1996, the previous logo was used during all its programming until the Telethon 1996, since January 2, 1997, the logo in question was used throughout its programming until 2004.
In the new millennium, it undergoes aesthetic changes: The UCV letters, in rounded and thick strokes, become a little narrower and of a medium blue color; The globe that is in the letter "C" is replaced by a simple circle; And the nine lines, the last two, which are above and below the word TELEVISION, become blue, while the other seven are eliminated.
In 2004, the logo was changed to a square divided into four sections of different shades of blue (blue, blue, navy blue, and a bluish black), and in the middle of them the letters UCV in capital letters and in Helvetica Black typeface. Sometimes the word Television appeared on the lower right, to differentiate it from the logo that had UCV Radio, which was identical but had the word Radio in the upper left.
By the end of 2006, the logo was changed again to give way to a black circumference, with the letters "U"; A small white sphere with two quarters of a white circle, one above and another under it; And the letter "V" inside. Together they form the traditional UCV, whose design is similar to that used by the American chain ABC and the Peruvian radio station RPP Noticias.
For 2009, the logo is redesigned, the circumference becomes yellow and the letters black.
On June 4, 2014, the channel and its associated media changed its logo, consisting of a yellowish-mustard scalene triangle with the letters UCV in another typeface (similarity in typography shared with the Peruvian state channel TV Peru) and black color inside.