?-2014
Prior to the establishment of UBET, it's part were a set of disconnected brands and services administered by Tatts Group.
TAB
Telebet
Tattsbet
Queensland TAB
The TOTE
Footy Tab
2014-present
All the stated services were merged into a new single brand designed by Sydney based agency, Hulsbosch. The new brand will accompany a new website, phone app and reinventing the business to become more attractive and relevant to new customers.