Turner Network Television
TNT was launched as a cable channel on October 3, 1988.
The logo was revised in 1995, with the oval originally added to the logo three years earlier becoming smaller. See the variants below for the promos and idents for the TNT sign.
On June 12, 2001, TNT started using a new logo, along with the tagline "We know drama". The new logo used the same colors as the old logo in order to "retain familiarity". The new identity was developed by Trollbäck & Company of New York and launched with a campaign created by Goodby Silverstein & Partners of San Francisco, who also developed the tagline.
In 2005, the 2001 logo was modified by changing its' colors of the logo, so the yellow circle is now red, and the red text is now white, and the black space was added to fill in the circle, however, the tagline "We Know Drama" remains black.
A new graphics package for TNT was launched on December 7, 2008, before the premiere of Leverage. The new design keeps the previous design and tagline, but the logo is now shiny silver or gold. In the graphics, the circle from the logo is seen as a "Dramatic Light" which revolves around characters from the network's series. The new look was designed by Troika Design Group.
In 2012, TNT repainted the logo with a simple color, and the channel was given a new slogan: "Drama, Period.". In 2014, the slogan was changed to "TNT Drama: Boom".