Turner Network Television
On October 3, 1988, TNT was launched as Turner Network Television.
In 1995, Turner Network Television dropped its full name.
On June 12, 2001, TNT started using a new logo and the slogan changed to "We know drama". The new identity was developed by Trollbäck & Company of New York and launched with a campaign created by Goodby Silverstein & Partners of San Francisco, who also developed the tagline.
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A new graphics package for TNT was launched on December 7, 2008, before the premiere of Leverage. The new design keeps the previous design and tagline, but the logo is now shiny silver or gold. In the graphics, the circle from the logo is seen as a "Dramatic Light" which revolves around characters from the network's series. The new look was designed by Troika Design Group. This was the last version with the slogan ''We know drama''
In 2012, TNT repainted the logo with a simple color, and the channel was given a new slogan: "Drama. TNT.". In 2014, the slogan was changed to "TNT Drama Boom".