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Children's Discount Supermarkets

1948–1957

1965 logo
Toys "R" Us (pronounced as "Toys Are Us") was created in 1948 as Children's Discount Supermarts. also the logo was black and white. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages.

Toys "R" Us

1957–1970

1970logo

1970–1975

1971logo

1975–1986

1980logo
The exclamation mark was removed from the logo. This was similarly used in the 1975 logo.

1986–2007

1986–1999

Toys R Us 80s

The reverse R was changed from blue to yellow, while the T was changed from blue to red, and the first S was changed from red to purple.

1999–2007

Toys R Us 99-07

The yellow reversed R was placed on a blue star.

2007–present

Toys R Us

The logo was once again changed in September 22, 2007 with a red letter "s" by replacing the pink letter "s" with alternating sized characters and a star in the middle of the reverse R. The letter R was changed from yellow to blue (though the star in the previous logo is sometimes yellow, letter R blue). This logo is similar to the 1975 logo.