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1978-1998 1996-1998 1998-2003 2003-present
1978-1998 1996-1998 1998-2003 2003-present

1978-1998[]

1er logo tio rico
Logopedia InfoWhite SVG NEEDED

First logo of "Tio Rico", this logo remained on the stage where the owner was the Cisneros Group.

1996-1998[]

Tio Rico 1996

In 1996, the logo is modified, leaving aside the border of a square, being replaced by the "Heartbrand" logo which was used after the brand was acquired by Unilever. It is used in some commercials such as Pata Pata and Bati Bati.

1998–2003[]

Tio Rico 1998

In 1998, Tio Rico rebranded as part of Unilever's rebranding of its ice cream unit.

2003–present[]

Logo-TioRicoVE
Logopedia InfoWhite SVG NEEDED

In 2003, the heart turned white and the Tio Rico logo changed its font.

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