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Tio Rico

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1978-1998

1er logo tio rico

First logo of "Uncle Rico", this logo remained on the stage where the owner was the Cisneros Group.

1998–2003

Tio Rico 1998
In 1998 a change of logo valance heart is following the global change of Unilever Ice Cream, "Heartbrand".

2003–present

Logo-TioRicoVE

The heart turned white and the tio rico logo changed its' font.

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